Are web backlinks dead?
What should I do for SEO?
So you want your website to be on page 1 of Google search engine results. What you need to consider is where Google is coming from when deciding which websites go on page 1.
Your business is absolutely dependent on displaying the most relevant websites for a specific keyword phrase search; otherwise, your competitors might start taking a look.
In the early days, this was just a matter of looking at the words on the web page. This is how YAHOO started. Then the founders of Google were conducting a research project at Stanford University called a “backrub” that looked at web links between websites. (backlinks) as a way of judging the importance and usefulness of websites. They could also exploit the anchor text (the actual web link text). This was very successful, and before we knew it, Google had usurped YAHOO as the leading search engine because it delivered better results.
It goes without saying that once everyone knew that Google was looking at web links, the chapters of the search engine optimizer started building web links anyway and this was for a time a very powerful technique to cheat the system and promote their website.
Google responded with the PENGUIN update, which tries to recognize genuine web links and remove artificial links on the basis of relevance, non-random IP addresses, and non-random anchor text (the text in the link), etc. This caused quite a lot of distress for webmasters who had built poor web links and got penalized and ended up on page 1.
Even recently, Google’s Matt Cutts admitted that when Google tried to set search rankings without using web links, they got bad results. Therefore, web links are still important, and you should try to create web links as long as they are relevant links and add genuine value to the person browsing the web.
What other factors does Google use to determine search engine ranking? It’s worth keeping in mind that the precise algorithm that Google uses is a state secret and is constantly changing. Just remember to remember Google’s business model, where they should show the most relevant results to their users.
But you can listen to the chat on the Internet and in particular take note of any Google ad, for example, they have announced that in searches carried out on mobile (now more than 50% of all searches), will prioritize responsive websites, that is, designed to display correctly on mobile phones with narrow screens.
Recently, Google’s Search Quality Guidelines have come to light. This document is for your internal reviewers but emphasizes experience, authority, and trust. In practice, this means that links and mentions of people who are considered an authority are valued.
There are many articles on SEO, which will have a lot of details, but the main thing to do for SEO is:
(1) Provide useful content / information / service, be prepared to reveal some trade secrets
(2) Persuade others to share your content, perhaps by using social share buttons on your own website or relevant backlinks from others to your website.