How To Boost Your Personal Brand Online: Today, personal branding is a very essential part of an individual’s career. It helps an individual establish his name as a thought leader in his industry. Personal branding is also about how people perceive and remember you.
According to InfluencerMarketingHub, the personal brand is:
the unique combination of skills, experience and personality that you want the world to see you with. It is the narration of your story and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes.
Interested in boosting your personal brand online? You are on the correct page.
In this article, we will share 5 ways to boost your personal brand online. Let’s do it!
1. Be authentic
Be real, don’t fake it. Personal branding does not allow people to create an artificial voice or a fake person other than themselves. People can perceive when an individual is being fake. Your personal brand is built on your passion, values, skills, and goals.
2. Know your audience
It is very important that you know who your audiences are. Get to know the people you are trying to reach. What social media platforms are you on, are you industry leaders, website designers, developers or digital marketers?
Define your audience!
According to northeastern.edu, if your goal is to reach hiring managers and recruiters, you can start by creating or updating your LinkedIn profile. Why? Because 92 percent of recruiters take advantage of social media to find high-quality candidates, and of these, 87 percent use LinkedIn.
3. Determine why you want to be known
Decide what you want people to meet you online. Determine your niche and compile it, so that when someone talks about your niche or industry, the name that pops up in their mind is yours.
4. Genuine care
To build a good personal brand online, you need to really care about your online audience.
Position yourself as a thoughtful person who really cares about other people. If you are not interested in helping other people, then your personal online brand journey might not be successful.
5. Participate !!!
Contract! Contract!! Contract!!!
When developing your personal brand, you need to engage your audience, respond to their comments, comment on other industry opinion leaders’ posts as well, this can also help broaden your exposure and ultimately increase your online followers. .
6. Be consistent
One of the main components of a successful personal brand is being consistent and true to your brand.
Be consistent in your posts, online voice tone, color scheme, profile pictures, etc.
Remember that personal branding comes from passion, skills, goals, and values.
If you need help or guidance to improve your personal brand, just contact us. We will be happy to help you.
Do you have questions or comments about personal branding? Please feel free to leave an answer below.