How to attract customers online through content marketing (Comprehensive Guide): At any time, only about 3% of customers in the market are ready to buy right Now.
In this article, we will share with you how you can capture a wide range of customers for your business.
In a previous article, we explained what Jupiter’s journey is, and the three stages involved:
- Awareness stage
- Looking stage
- Decision stage
In this article, we will explain how you can attract customers in the different stages of a buyer’s journey.
Before we dig deeper, as a basis, here’s something you need to understand:
In attracting customers online, the principle is the following: first before you receive.
The idea is at every stage of Jupiter’s journey Provide value in advance For your potential customers.
To explain this, we’ll use an example of how a website design company attracts customers.
1. Attracting clients in the awareness stage
The stage of consciousness is the point at which a person tries to determine exactly what his problem is.
At this point, the service provider should help the customer understand what this problem is.
For a web design company, this means creating content with topics such as:
- 21 business owners’ error on their website, or
- 5 reasons why you are not getting customers from your website
These are educational resources (such as blog posts or videos) that will help potential customers understand their problem.
2. Attracting customers in the thinking stage
The reflection stage is the point at which the customer thinks of possible solutions.
At this point, the service provider must provide the customer with possible solutions to his problem.
This proves that the service provider is a “trusted authority”, and is able to assist it.
Continuing with the above example, a website design company should provide resources such as:
- Free checklist about the different things your website needs to convert customers online
3. Attracting clients in the decision-making stage
The decision stage is where the person has fully identified his problem and is actively looking for a service provider.
At this point, the service provider must provide content that the customer is forced to choose.
In our example, the website design company should provide content such as:
- Case studies
- Testimonials – Recommendations
- Compare item
- Request a free consultation
The key to attracting customers is providing the right content at the right time.
- The conscious person is not necessarily interested in seeing testimonies and case studies;
- The person at the decision-making stage is not interested in reading more articles.
You need to meet people at different stages of Jupiter’s journey, depending on the problem they are trying to solve at that point.
The type of content you provide may be videos, blog posts, or downloadable resources. Just make sure that you offer “value”.
This approach reinforces the customer’s perception that you are a trusted authority and that you are able to solve his problem.
Your work point
Think about who your customers are and what type of content or resources they will need in the awareness, consideration and decision stages of Jupiter’s journey.
Do you have a question? Let us know in the comments.