Amazon.com provides small businesses and entrepreneurs easy access to a huge customer market for their goods. Of course, sellers pay the price of this opportunity to trade using the good name Amazon, saturate the Internet and access global markets. Private sellers often find themselves in direct competition with the Internet giant for products and services, but Amazon owns all the cards. To protect its own reputation and keep a satisfied customer base, the Amazon sellers agree and countless rules stack the deck firmly in favor of Amazon.
In order to sell on Amazon.com, sellers must follow an accurate list of expectations that determine how and when they interact with their customers at every stage of the selling process. It fails to meet Amazon performance expectations, and you may receive a particularly unpopular "Hello from Amazon.com" message to inform you that your account has been blocked and your sales lists have been terminated. By the way, Amazon will stick to your money for the next ninety days to cover any unresolved financial problems.
For companies that rely on Amazon.com as their primary customer channel and fulfill order, receiving a computer-generated "Hello" message from Amazon can receive a disaster. A big part of the problem is that the letters are generated by the computer. Computer algorithms do not bother if you do not respond to the customer within the required 24 hours because you were hospitalized or on vacation. They don't quite sympathize with the fact that your approval rating appears to be in the toilet, not because you're providing poor service but because the only clients who have been bothered to provide feedback are dissatisfied.
Many Amazon.com sellers complain that they have been unfairly quit from Amazon because they have fallen victim to the “negative averages law” to which a small number of negative comments can lead, if the number of positive comments exceeds, resulting in a degree of negative feedback. For example, if 50 customers are satisfied with 50 sales, but only one post makes positive comments while two dissatisfied customers post negative comments, then Amazon trackers will record a negative average and will soon be the recipient a letter from alliance @ amazon .com, enforcement section Amazon.
What sends sellers in a panic is the phrase "account closure is a permanent measure", which means that you will be forever prevented from selling on Amazon. Not only will the ban affect you, but any Amazon online tracker can contact your name, street address, or email address. However, not all is lost, but sellers can petition Amazon to reassign them, and a number of them have done so successfully. The process is not easy. And if it restarts, you can expect Amazon to carefully check your account for some time (and stick to your money while it does that); but you can return in the game.
1. Look carefully at the points in the message you receive from alliance @ amazon.com. Check consumer metrics to see if you don't live up to expectations.
2. Respond immediately with an email, make it clear that you feel your comment is unfair and refute each charge with as much factual information as possible. Attach records or related messages from consumers and provide explanation to you for any negative feedback.
3- If you fail to achieve Amazon performance goals, review your sales practices and provide an action plan to correct the problem.
4. Request your case, focusing on your sales and customer service record and indicating how the product benefits consumers.
5. Monitor your email for Amazon's decision.
To prevent termination, closely monitor your email and review Amazon agreements and help pages regularly as Amazon may change its procedures and guidelines at any time without notifying sellers. Monitor Amazon customer metrics and compare them to Amazon seller performance targets to ensure you reach the expected standards.